The internet has transformed the way we view and experience the things around us. Nowadays, we use it for virtually everything, from making a call to paying off our MasterCard bill. Smartphones have revolutionized how we shop and do business. With them, we are able to interact and socialize with people from around the world using Instagram, Twitter, Facebook, WhatsApp, and so on. Here is the list of digital marketing trends within the year 2020.
Direct messaging
In order to urge more personal with customers, brands are taking the conversation to DMs. As a process for streamlining services, direct messaging is becoming one among the most well-liked digital marketing trends of 2020.
The evolution of chatbots
It is a software program that interacts with customers and site visitors in a way that is both natural-sounding and real-time. It allows customers to form faster decisions and makes users feel like they’re being treated as individuals.
Shoppable posts
Although shoppable posts on social media are introduced over two years now, 2020 is witnessing an explosion of those blinking dots, primarily because of more easier, out of the box integrations with other apps and ecommerce marketing tech.
Social Media Stories
A simple way to engage users is to add Polls as a feature to your Stories. Consumers often use Stories to look for local businesses. For example, on Instagram Stories, some location searches have a story icon that permits users to look at recent stories that have used the actual location sticker. Additionally, hashtags for places or events have a similar effect of driving user traffic to that destination to learn more.
Product-focused videos
Nowadays, people say that watching product videos makes them more confident in online purchase decisions. You cannot assume that your buyers understand the products that you’re selling online. Product videos can further explain what written specifications, details, and pricing effectively. It is definitely a trending marketing feature.
Influencer marketing
With the aim to curb forms of misleading information, the reach influencers have, the kind of information they put out, and the engagement brands have with influencers may all change in 2020. Influencer marketing is definitely increasing day by day. Brands are reaching out to influencers to promote their products.
Share Informational Content
Just as it’s powerful to share informative videos with your target audience, the same principle applies to other visual content you create. You don’t need to produce blog posts to garner credibility and results. People often favor short, insightful, and digestible information. Infographics are educational, concise, and easy to digest.
Augmented Reality and Virtual Reality
According to a report, in the year, 70% of enterprises will be experimenting with immersive technologies, like AR and VR, for consumer and enterprise use, and 25% will have deployed to production. AR boosts the visual impact of sales presentations since it aims to make three-dimensional thinking.
Smart Bidding in Google Ads
Automation is nothing new within the digital marketing world. Still, thanks to recent Google Ads updates announced at Google Marketing Live; we expect automation and smart bidding to become the norm for many PPC account managers. Google Ads relies on machine learning to optimize your bids, so you get the foremost value out of each conversion. The improvements announced at Google Marketing Live make optimizing your bids better than ever with the power to settle on conversion actions at the campaign level, the power to optimize your bids across several campaigns with a set of desired conversion actions, and the ability to set bids to automatically change when a sale starts or stops.
Voice Search is getting popular.
We will see a large percentage of consumers finding details through voice search, instead of a traditional typed Google inquiry. Hence the best way to prepare for this influx of voice inquiries is by optimizing your website for voice specific keywords.
Personalization
We’re approaching a new era where traditional marketing is reshaped by machine learning. Marketers are getting smarter about customer experience, and personalization at scale as machine learning can help understand customer journeys to increase engagement and add value at critical moments.
Content Marketing
Content is king is well known and often repeated again and again and with super conversions and engagement. That’ is why content marketing, whether for B2B or B2C still rules as great content helps build, nurture, and make the audience view businesses as credible, reliable, and trustworthy information resources.
Long-form content is on the rise.
In the digital world, there’s a long-held mantra that content should be short, immediate, and to the point. After many years, this logic is starting to become a little more important, and long-form content is becoming more popular for marketers who are looking to achieve more with their SEO efforts. Content getting longer and more detailed is one of the most apparent B2B marketing trends that we’re currently seeing.
The Rise of Social Media Communities
While this is not something new, it is something that is becoming more popular now than ever before. Social media communities are social groups that are created by brands to provide a networking platform for their customers. These are usually private groups that like-minded people can join to speak about their shared interests. Facebook Groups are an excellent example of such social communities. Many brands utilize such groups to bring all of their existing and prospective customers together and engage with them in a meaningful way.
Fundamentals of marketing
The internet is now a more level playing field than it was ever before, and it has become harder to outrun the human aspects of marketing with technical tactics. Fundamentals like knowing your target audience, branding, storytelling, creating high-quality content, etc. are just as relevant in digital marketing as any other form of marketing. Marketing digital or otherwise is driven by creativity, and with digital technology becoming smarter than ever, it is creativity that’ll give you the winning edge.
Personalize your message
Analyze the social media data and segment your audience through personal information.
Authors Bio: Mr. Rajveer Singh Rathore is the founder and CEO of Yug Technology, a positioning brand firm that focuses on increasing organic search visibility, website development, and digital marketing company in India. He is a leading expert in helping businesses use data to drive digital change. His extensive marketing experience to provide tips and insights to businesses looking to learn more about things like blogging, branding, and social media, mobile, and content marketing.